OXD

BRANDING, ILLUSTRATION + ANIMATION

A systematic and modernist visual approach on content-driven branding and communication.

OXD is an end-to-end design and technology consulting firm. OXD helps complex organizations deliver new and better service experiences by putting people first.

The challenge was to create something fresh and forward-thinking—while preserving the core elements that make the brand instantly recognizable.

The work began with a need to re-evaluate the brand’s existing visual language. While the core elements were strong, the challenge was to retain their essence while evolving the system. The process involved reassessing the colour palette with a fresh perspective and introducing a custom isometric illustration style. The result is a more dynamic and multi-dimensional visual identity that enhances the brand’s tone without losing its foundation.